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Wednesday, February 28, 2024

iGoDirect Group awarded Principal Member issuing licence by Visa in Australia


iGoDirect Group has change into a Principal Member of Visa, acquiring an issuing licence in Australia and strengthening its place within the fast-growing pay as you go funds market.

iGoDirect Group, Australia’s main and long-established pay as you go card and promotional expertise supplier, has achieved a big milestone by turning into a Principal Member of Visa for Issuing. This allows the corporate to challenge pay as you go playing cards straight, eliminating the necessity for a third-party issuer, to ship frictionless buyer experiences and contemporary innovation throughout the funds, loyalty and rewards sectors.

The brand new licence extends iGoDirect’s current partnership with Visa, as the corporate beforehand supported Visa’s commemorative digital pay as you go card applications on the FIFA Ladies’s World Cup Australia & New Zealand 2023.

Bringing over 25 years of expertise in pay as you go playing cards, loyalty and shopper & commerce promotions, iGoDirect performed a key function in launching Visa’s commemorative bodily and digital pay as you go playing cards through its digital gifting platform True Rewards. This initiative enabled followers throughout Australia and New Zealand to entry new and revolutionary Visa merchandise, in-person and on-line.

Most notably, Visa provided the first-ever commemorative digital pay as you go card in Australia at Stadium Australia matches. Eligible followers with an Australian telephone quantity might buy a Visa digital pay as you go card that featured card artwork from the match they have been attending, which then up to date with the ultimate rating. Taking part and eligible followers might additionally redeem a restricted variety of free match day non-fungible tokens (NFTs) that memorialised their soccer expertise.

The newly obtained Visa licence demonstrates iGoDirect’s dedication in delivering easy, safe and dependable end-to-end pay as you go companies to its purchasers, now comprising card issuing, distribution and advertising companies. It additionally unlocks larger scope and focus for launching revolutionary merchandise.

Andrew Buchanan, Head of Digital Partnerships, Visa Australia, New Zealand and South Pacific, stated of the partnership, “We’re happy to welcome iGoDirect as a Principal Member of Visa and congratulate them on this achievement. Visa Pay as you go credentials are an vital resolution for customers and companies alike; we sit up for working collectively to ship seamless and revolutionary cost experiences in Australia.”

Pat Dalton, Founding father of iGoDirect, highlights, “As a pioneer in pay as you go in Australia, we’re extremely happy with reaching our Principal Membership licence with Visa. This underscores our willpower to boost and disrupt the market in Australia and places us in a novel place to capitalise on the rising demand for accessible, frictionless and scalable pay as you go card issuing. Our experience in rewards and promotions offers us a aggressive benefit in understanding shopper developments, which we’ll now be capable to ship with extra revolutionary, experiential options.”

If you’re seeking to construct and ship cutting-edge promotional, rewards, loyalty and incentive pay as you go card applications, get involved with iGoDirect at igodirect.com.au/contact-us and certainly one of their crew will work with you in kicking your aims and enterprise objectives.



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