2020 was a 12 months of great development within the cryptocurrency business. We noticed Bitcoin attain new highs, as famend monetary establishments invested on this revolutionary asset class and enthusiasm throughout the market bounced again.
Final 12 months, bitFlyer Europe performed the survey in European international locations measuring the consciousness and religion within the way forward for crypto. Again then two thirds of Europeans admitted to having religion that cryptocurrencies will nonetheless exist in 10 years’ time, nonetheless the bulk are nonetheless unsure how they are going to be used.
In September 2020, when evaluating our knowledge from 2020 to 2018, we have now seen a rise in accounts opened by customers of their 20s within the first half of 2020 at group stage.
As a international cryptocurrency trade that has places of work, amongst others, in San Francisco, CA, and Tokyo, Japan, this time we determined to dive deep into the present state of investing and cryptocurrencies within the US and Japan, and discover the variations between these two large and fascinating markets. Our survey focused 3000 individuals aged 20-59 throughout Japan and the US.
Key findings from our analysis:
- Two-thirds of individuals within the US stated they’re fascinated by investing extra in monetary property in 2021.
- 30% of Individuals assume Bitcoin/Cryptocurrencies will likely be a sexy funding this 12 months, making it two instances extra well-liked than Gold and the 4th most chosen asset. The most well-liked asset was shares at 54%.
- 82% of the US inhabitants has heard about cryptocurrencies.
- Roughly 20% of respondents within the US are at the moment utilizing or have used cryptocurrencies up to now.
- 76% of individuals within the US which have heard about crypto have a optimistic notion about cryptocurrencies as an funding. In Japan, 78% of the respondents have a detrimental notion, exhibiting a fairly robust distinction between the 2 areas.
- Our analysis exhibits that the present market sentiment amongst American traders is very bullish in comparison with the Japanese, reinforcing the argument that the final run-up in value was primarily pushed by US traders.
The State of Investing
Our analysis exhibits that 82% of individuals within the US put money into monetary property, with virtually a 3rd of the inhabitants allocating over 1 / 4 of their web value into investments. However, in Japan, 69% of individuals don’t put money into monetary property, exhibiting a big distinction throughout the 2 areas.
In each the US and Japan, males have a tendency to speculate greater than girls, whereas additionally allocating the next share of their web value into their investments.
There’s additionally a big distinction within the outlook for investing this 12 months. 68% of respondents within the US are planning to speculate or proceed investing, whereas that determine is solely 18% in Japan.
Why are individuals investing in 2021?
Throughout the globe, probably the most well-liked causes individuals want to make investments this 12 months is to put together for the long run and improve their long-term web value. A big share of respondents want to diversify their revenue by way of investments and imagine that investing is the strongest and quickest method to develop their capital.
“With a view to construct your wealth, you’ll want to make investments your cash. Investing means that you can put your cash in autos which have the potential to earn robust charges of return. For those who do not make investments, you might be lacking out on alternatives to extend your monetary value.” — (male in his 30s, US)
After final 12 months’s occasions, extra individuals are listening to the market in hopes of capitalizing on a potential financial rebound this 12 months.
“It is a nice time to speculate, hopefully issues can solely get higher and go up.” — (feminine in her 30s, US)
Low rates of interest are additionally fueling individuals’s motivation to allocate their wealth into funding property. We are able to see an analogous pattern in Japan.
“Curiosity is simply too low for deposits and financial savings. I believe it’s higher to handle your capital with some threat” — (male in his 40s, Japan).
Why are individuals not trying to put money into monetary property?
There’s an fascinating distinction in why individuals are not trying to make investments throughout the 2 areas. Some of the well-liked explanation why individuals within the US should not planning to speculate this 12 months is due to monetary challenges created by the COVID-19 disaster.
“I’ve no job at the moment, so no revenue. Cannot make investments what you do not have” — (male in his 30s, US)
“Cash could be very tight because of the pandemic” — (feminine in her 30s, US)
Our knowledge exhibits that, logically, individuals with decrease incomes are 40% much less prone to make investments. This, amidst the current surge in COVID-19 instances and modifications in energy within the US, has elevated individuals’s uncertainty and worry of what’s going to occur subsequent on the macroeconomic stage.
What’s most fascinating, nonetheless, is that the foremost cause why Individuals don’t make investments isn’t due to the dangers of dropping cash. They primarily don’t do it as a result of they don’t have the mandatory assets. In Japan, it’s a distinct story.
Whereas the financial impression from the COVID-19 disaster additionally impacted many individuals’s means to put money into Japan, nearly all of those that stated that they aren’t trying to make investments highlighted the potential dangers related to investing, moderately than an absence of assets to take action.
“I do not wish to lose even 0.0001% of my cash. I do not wish to put money into something that has the danger of dropping even a small amount of cash. Nonetheless, if there’s a no-risk, high-return funding, I’ll undoubtedly do it” — (male in his 40s in Japan)
“I believe funding is similar as playing. I do not wish to do harmful issues like dropping cash.” — (Male in his 30s in Japan)
“I do not know how you can do it, and it appears that there’s a excessive threat of loss.” — (feminine in her 30s in Japan)
There’s a transparent distinction within the sentiment in direction of investing between the 2 areas. We see individuals within the US being much more open to investing and having a much bigger need to diversify their revenue by way of investing. In Japan individuals are likely to have a way more cautious stance.
The State of Crypto
Cryptocurrency adoption is larger within the US than it’s in Japan. Within the US, 22% of respondents have invested in crypto sooner or later – over 4 instances larger than Japan.
Equally with investing, the sentiment in direction of cryptocurrencies is rather a lot stronger within the US than it’s in Japan. 76% of the respondents within the US who’ve heard about cryptocurrencies have a optimistic notion about cryptocurrencies as an funding, whereas in Japan it was the exact opposite.
What’s driving individuals’s optimistic notion about cryptocurrencies?
Individuals like cryptocurrencies within the US and Japan for very comparable causes. Some of the well-liked ones is the rising recognition of cryptocurrencies and its exceptional rise in value, which makes it a really engaging funding.
“Cryptos are rising at a quick price and I really feel they’ll continue to grow and be very worthwhile” — (male in his 20s, US)
“I noticed within the information that the worth has elevated lately” — (male in his 20s in Japan)
However it’s not solely its run-up in value that’s getting individuals’s consideration. Many respondents highlighted crypto’s worth propositions and imagine in its long-term worth.
“I really feel [cryptocurrencies] put you in management versus large Wall road corporations. You should buy/promote 24/7. Some have mounted amount versus shares that may all the time subject new shares and so on” — (male in his 50s, US)
“Cryptocurrency appears to be gaining momentum with the fallout of world and nationwide foreign money methods.” — (feminine in her 20s, US)
Furthermore, in 2020 we noticed a wave of establishments coming into the cryptocurrency area, and individuals within the US seen. Institutional participation solidified individuals’s long-term outlook for crypto, and even their notion of it.
“Massive establishments have been beginning to purchase crypto, which may drive up shortage and subsequently the worth. That, and after a decade it doesn’t seem to be it’s going wherever anytime quickly.” — (male in his 20s, US)
“I selected optimistic as a result of I undoubtedly assume it has leveled out now. At first it was undoubtedly detrimental (from what I heard). I believe it’s a brand new method of investing.” — (Feminine in her 20s, US)
Why do individuals have detrimental perceptions about cryptocurrencies?
Whereas the worth of Bitcoin has elevated over 250% within the final 12 months, many individuals are nonetheless afraid of its excessive value volatility.
Moreover, after seeing many incidents equivalent to hacks and reviews from mass media, many are involved concerning the crypto’s safety dangers and utilization in the present day. In Japan, the place the overwhelming majority of individuals have detrimental perceptions about crypto, these safety issues have been paramount and deep-rooted into individuals’s perceptions.
“There was a digital foreign money incident within the information some time in the past.” — (male in his 40s, Japan)
“There’s a chance of somebody stealing it” — (male in his 30s, Japan)
Lastly, as with every new know-how, there’s a large studying curve.
“I don’t know sufficient about it to have a optimistic opinion” — (feminine in her 30s, US)
Many individuals don’t perceive cryptocurrencies nicely sufficient with a purpose to make a correct judgment about them, which in the end impacts their notion. As individuals be taught extra about cryptocurrencies, we are able to count on this to vary sooner or later.
Which funding property do individuals assume will likely be most tasty in 2021?
54% of respondents assume shares will likely be a sexy funding in 2021, making it the hottest asset within the US.
Crypto was two instances extra well-liked than Gold and likewise the 4th hottest asset, as 30% of Individuals imagine will probably be an engaging funding alternative. In Japan, crypto was the fifth hottest asset, as individuals favored different funding autos equivalent to Mutual Funds and FX.
Diving deeper into the totally different segments, we noticed that for traders within the US with the highest stage of expertise crypto was the third hottest asset. This group highlighted the excessive development that cryptocurrencies have skilled these days and imagine will probably be probably the most worthwhile investments.
“ETFs are straightforward and low value foundation, actual property will all the time produce earnings and bitcoin is gaining steam and can proceed to in 2021” — (male in his 40s with greater than 10 years of funding expertise, US)
However, crypto was the second hottest asset amongst the least skilled traders. Crypto’s run-up in value and rising adoption spiked the curiosity of this group, which want to capitalize on the newest traits out there.
A big share of Individuals want to make investments this 12 months, as they view it as one of many simplest methods to extend their wealth. The alternative was true in Japan, the place traders have a extra conservative stance.
Furthermore, the adoption of cryptocurrencies within the US has grown considerably during the last 12 months, as we’ve seen an rising variety of American corporations allocating capital into this new asset class and increasing their companies to cowl this revolutionary know-how. The market sentiment is at the moment very optimistic, particularly when in comparison with the Japanese market.
The outlook for cryptocurrencies this 12 months appears to be like very promising within the US because it continues rising in recognition, particularly with the brand new technology of traders which favored the asset greater than anybody else. This may be a great signal for Europe as schooling about cryptocurrency and the desire to diversify funding portfolios is all the time rising.
Regardless of the bearish sentiment in Japan, it stays as probably the most necessary markets on this planet and with probably the most structured regulatory frameworks globally.
Since 2014, our mission as a world firm has been to supply the only and most safe method to entry cryptocurrencies around the globe. We plan to proceed specializing in providing the very best stage of safety to our clients and new merchandise to offer extra worth.
- Survey interval: January 5, 2021-January 11, 2021
- Goal group: A complete of three,000 customers (20-59 years outdated) residing within the US and Japanese markets. Japan n = 2,000, USA n = 1,000
- The information of every market adjusts the composition of gender and age based mostly on the census outcomes in order that the traits of customers within the surveyed international locations are accurately mirrored.
- Survey methodology: WEB questionnaire survey
* When utilizing the survey outcomes of this launch, please specify [Survey by bitFlyer USA.].